Keyword Research
Find the words, services, problems, locations, and questions potential customers use when they search. The goal is to understand intent—not to place the same phrase everywhere.
Search Visibility Services
SEO, AEO & Keyword Research for Small Businesses
Renatus helps small businesses get found in traditional search and understood by AI-powered answer tools. The work starts with what your customers search for and why, then improves the right pages, technical foundations, internal links, authority signals, and answer-focused content so your website becomes easier to discover, understand, and trust.
✓ Research-driven
✓ Small-business focused
✓ No ranking guarantees
Three Parts of a Better Search Strategy
Keyword research identifies the opportunity. SEO and AEO help turn that opportunity into useful, understandable website content.
Search Engine Optimization
Give every important page a clear topic, descriptive title, logical headings, helpful copy, internal links, and a technically sound foundation that search engines can crawl and index.
Answer Engine Optimization
Organize information into direct explanations, useful questions, and specific answers. This makes the content easier for people, search engines, and AI-powered tools to understand and summarize.
What’s Included
Recommendations are based on your business, customers, services, and location—not a generic list of high-volume keywords.
Search Intent Research
Identify whether people are researching a problem, comparing providers, looking for a local service, or ready to contact a business.
Page and Keyword Mapping
Match related search terms to the right pages so each page has a clear purpose and different pages do not compete for the same topic.
On-Page SEO
Improve page titles, meta descriptions, headings, body copy, image descriptions, URLs, calls to action, and internal links.
Local Search Planning
Find appropriate opportunities to describe the areas you serve, including San Antonio and nearby communities, without creating repetitive location pages.
Question and Answer Content
Develop useful FAQs and concise explanations around real customer concerns, buying questions, service details, and next steps.
Technical Foundations
Review indexing signals, canonical URLs, metadata, sitemaps, mobile usability, page structure, structured data, and other fundamentals that support discoverability.
Project Evidence
Search Foundations in Client Projects
These examples document the content, site structure, and measurement work delivered. They describe implementation, not claims of traffic or ranking increases.
Peña Plaza: Location and Leasing Content
Built dedicated leasing and Weslaco location content, with metadata, search-friendly page structure, a sitemap, and robots instructions to support discovery.
Review the Peña Plaza search foundationZachry Insurance: Content and Measurement
Combined coverage education, customer inquiry paths, and recruiting content with analytics events and first-touch attribution so the business can evaluate how visitors find and use the site.
Review the Zachry Insurance implementationHow I Approach Search Visibility
A Practical SEO & AEO Process
I use a research-first process built around the same fundamentals that drive effective SEO: choosing worthwhile searches, matching intent, creating useful pages, strengthening authority, keeping the site technically healthy, and improving it with real performance data.
1. Understand the Business
I start with your services, customers, service area, competitors, goals, and the actions you want visitors to take. Search work only matters when it supports the business behind the website.
2. Research Keywords & Search Intent
I look for searches with real demand and business value, then evaluate traffic potential, search intent, competing results, and realistic ranking difficulty before deciding what to target.
3. Build or Improve the Right Pages
I map useful topics to specific pages and improve titles, headings, copy, internal links, calls to action, and content depth so each page satisfies what the searcher is actually trying to do.
4. Add the AEO Layer
Important questions are answered clearly and directly. I organize content with descriptive headings, concise explanations, FAQs, structured data, and specific business details that are easier for search engines and AI-powered tools to understand and cite.
5. Strengthen Technical SEO & Authority
I review crawlability, indexing, canonical URLs, sitemaps, mobile usability, structured data, and site architecture, while also identifying relevant opportunities for legitimate links, mentions, citations, and other signals of real-world authority.
6. Measure, Learn & Refine
After publishing, I use Search Console, analytics, rankings, and referral data to see what people are finding, which pages are earning visibility, and where the next improvement should happen.
SEO Basics vs. a Deeper Search Strategy
Every Renatus website includes essential SEO foundations. A deeper strategy adds research, page planning, and more extensive content work.
Included Website SEO Basics
- Clear page titles and descriptions
- Logical heading structure
- Mobile-friendly, crawlable pages
- Canonical URLs, robots file, and sitemap
- Basic search indexing setup
Expanded SEO, AEO & Research
- Detailed keyword and intent research
- Competitor and content-gap review
- Service, location, and FAQ page planning
- Expanded content writing or optimization
- Ongoing recommendations based on search data
Search Visibility Pricing
SEO & AEO Services
Start with a measurable search foundation, then use real search, website, and lead data to guide ongoing improvements.
Search Intelligence Setup
Build the measurement and research foundation
$599
one-time
- Google Analytics 4 setup or configuration audit
- Google Search Console setup and connection
- Lead and key-event tracking
- Organic search performance baseline
- AI-assistant referral tracking
- Technical SEO and indexing review
- Keyword and search-intent research
- Initial page mapping for up to five core pages
- Initial opportunities and recommendations
SEO & AEO Optimization
Ongoing search visibility and performance improvement
$499
/ month
- Monthly GA4 and Search Console analysis
- Search-query and ranking opportunity review
- AI-referral traffic analysis
- Optimization of up to two existing pages per month
- SEO and AEO content recommendations
- Technical and indexing monitoring
- Internal-linking recommendations
- Tracking and measurement adjustments
- Monthly performance summary
Search results and AI citations cannot be guaranteed. New pages, extensive copywriting, paid advertising, backlink campaigns, third-party software, and major website changes are quoted separately.
Frequently Asked Questions
Straightforward answers about search visibility and what the work can realistically accomplish.
What is the difference between SEO and AEO?
SEO helps search engines discover, understand, and rank website pages. AEO focuses on making information clear and direct so search engines and AI-powered tools can identify useful answers to specific questions.
What does keyword research include?
It examines the services, problems, locations, and questions potential customers search for. Those findings can become service pages, location pages, FAQs, and future content topics.
Can SEO guarantee a number-one Google ranking?
No ethical provider can guarantee a particular position. Renatus improves structure, relevance, technical foundations, and visibility without promising a specific ranking.
How quickly will SEO work?
Search visibility usually develops over time. The pace depends on the website, competition, location, search demand, content, and other factors outside any one provider’s control.
Find Out What Your Customers Are Searching For
Tell me about your business, your services, and the customers you want to reach. I’ll review your current website and help identify the most useful next step.
What does your website and SEO bill cover?
The free website cost check helps you separate recurring charges and identify questions about ongoing SEO work, support, and ownership. Instant results. No email required.
Check the foundations first
Review SEO and AI-search readiness, or explore all 14 free business tools. Results are available without an email address.